MELBOURNE, VIC Jan. 07, 2015 Today, ManBrand Shave Club Australia announces the new e-commerce site – selling premium men’s shaving memberships on-line.
Background Story Manbrand
Razors and shaving products have been a staple in the male bathroom for decades, consumers have been the primary target by big brand razor companies and retail channels with little variation on customer engagement, service or price. ManBrand entered the men’s grooming market in 2015 to compete on removing the traditional distribution overheads and incorporating social media as a preferred advertising over the big budget TV and celebrity endorsement price tags.
We launched our company for the Australian Man, men of all ages are spending $20-25 each month on supermarket brand razor products”. “Our Shave Club members save between (AU$100-$220) per annum depending on their preferred razor plan and their individual grooming routine.
Our customers are smart savvy shoppers, we connect via social media blogs, newsrooms and Electronic Direct Mail (EDM’s), Facebook, Google+ and twitter We chose to translate that voice into a functional service that people would want to become part of”. Manbrand realise the value in our social network, ultimately it’s our customers who decide if our razors, and service are hot or not.
New Plans Available 2015 - ManBrand Shave Club
· Revolution three-blade razor (AU$6.50) Per month and includes 4 cartridges
Estimated savings per annum (AU$82.00) Mach 3 equivalent
· Evolution five-blade razor + trimmer-blade (AU$8.50) Per month and includes 3 cartridges
Estimated savings per annum (AU$195.00) Fusion equivalent